When a small business depends on incoming calls for the majority of its sales, a reverse phone lookup service has three huge benefits:
     (1)it assures employees’ accuracy and efficiency.  They get the correct spelling of the customers’ names, and they get correct addresses;if they’re confused, they get a tool for checking their work. 
    (2)It gives the business a tool for building a database of customer information; the business owner can store information according to customers’ telephone numbers, so that when they call again, associates can address customers by name, thank them for calling again, and guide their choices by knowing their preferences. 
      (3)the reverse telephone look-up service gives the small business a tool for building customers’ loyalty through direct mail and door-hanger campaigns.